Microsoft Latin America Case Solution
The VIP of Microsoft Latin America, he introduced brand new performance measurement system to help his state supervisors control and invent strategy. Microsoft Latin America's priorities formulating a strategy to fight software piracy and are rolling out of an entirely new corporate database software package.
Santillan uses the measurement system to move state supervisors to create locally-important strategies which is aligned with the world-wide precedence of the area. This instance reveals how a Balanced Scorecard system can be useful to help supervisors in emerging markets become better general managers and learn about the relevance of strategy. Additionally exemplifies that a strategic measurement system can be executed in an environment where reliable information may not be easy to obtain.
This is just an excerpt. This case is about FINANCE & ACCOUNTING
PUBLICATION DATE: February 24, 2000 PRODUCT #: 100040-HCB-ENG
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