Describes the magic matrix, which is the graph of the process that allows managers to manage their product / service lines and market segments and accounts simultaneously. Matrix magic was powerful planning and analysis tools for processes such as sales forecasting, profitability analysis and resource allocation. Explains, in detail, the various forms of magic matrix and how they can be used in a variety of management processes. "Hide
by Benson P. Shapiro, Jonathan Byrnes, 24 pages. Publication Date: November 5, 2003. Prod. #: 999008-PDF-ENG
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