Marlenes Marvelous Adventure: Southwest Airlines Harvard Case Solution & Analysis

This case represents the first-hand accounts of the experience of flying on Southwest Airlines in June 2004. Narrative reports on the cross-country flying experience one passenger. See also "A wonderful adventure Marlene: JetBlue Airways". (UV0126) «Hide
by Elliott N. Weiss, Marlene Friesen Source: Darden School of Business 5 pages. Publication Date: Mar 08, 2001. Prod. #: UV3544-PDF-ENG

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Marlenes Marvelous Adventure: Southwest Airlines

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