Merck: Investing in Science-Based Business (Abridged) Harvard Case Solution & Analysis

Ray Gilmartin dilemma. His credibility was damaged by the company's recent withdrawal of Vioxx, a multibillion-dollar drug. In addition, the withdrawal of Vioxx will mean that Merck would fail to meet analysts' expectations for earnings in 2005 when Gilmartin cut R & D budget. Cutting the budget will damage morale and productivity in the laboratories of Merck. "Hide
by Ananth KR, Inga Maurer Source: Harvard Business School 5 pages. Publication Date: September 24, 2010. Prod. #: 611027-PDF-ENG

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Merck: Investing in Science-Based Business (Abridged)

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