Describes the process of merchandising decision (organization, structure and incentives) Nine West retail stores, large retailer of footwear in the United States. Also describes the changes currently taking place in the Nine West and thus provides a context in which students can recommend changes to the process of merchandising and sales structure of the organization. To explain how merchandising decisions are made in a fashion retail and investigate how changes in the environment affect the merchandising organization. "Hide
by Ananth KR, Colin Welch Source: Harvard Business School 17 pages. Publication Date: May 15, 1998. Prod. #: 698098-PDF-ENG
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