MEDLIFE Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Introduction

MEDLIFE is a nonprofit organization that has been serving the needs of poor families to achieve greater freedom from the issues and constraints of poverty. The idea of the NGO is to empower the living standards of poor families by providing them healthier lives. Moreover, MEDLIFE has been aiming to achieve the goal of partnering with those individuals who are motivated in poor communities to improve their overall access to medicine, community development and the education sectors.

The basic aim of MEDLIFE is to provide access to the healthcare in the basic human right. The management of MEDLIFE stands beside all its patients and the people who are victims to pursuit a better and an improved life. Therefore, the main focus of the nonprofit organization is to commit the resources, time, hope and knowledge to bring in the Medicine, Education and the Development to Low Income Families Everywhere in the region.

The basic purpose of the project and the main objective of this research are to initially identify, analyze and recommend possible improvements to the NGO MEDLIFE in the marketing areas of its work. The basic aim is to find the possibilities and opportunities to increase revenues through the element of external fundraising.

Moreover, MEDLIFE needs to increase the revenues for itself through further enhancement and development in its existing programs. The idea for MEDLIFE and its team is to introduce those methods and models that would increase the chances of increase in funds for the people suffering.

Along with this, the management is also looking for the further development of existing programs. The project even increases the number of students that can volunteer for MEDLIFE. The idea is to ensure marketing techniques and methods that gauge in more students who can come over and volunteer at MEDLIFE. The project aim and objectives include the methods of clarifying its value proposition to increase volunteers for the existing chapters.

Industry Overview

SWOT Analysis

Strengths:

The major strength for MEDLIFE has been the services it has been offering to the poor and needy people. The ideology of the nonprofit organization has been its major strength. The main focus of the nonprofit organization is to commit the resources, time, hope and knowledge to bring in the Medicine, Education and the Development to Low Income Families Everywhere in the region.

The volunteers who are also the students working as part time and full time workers for MEDLIFE make the nonprofit organization sustain ample revenues that are earned through donations from various parts of the country. In addition, the health insurance program introduced by the firm is also the strength for the company.

Weaknesses:

The major weakness of MEDLIFE has been its limited access to the professionals in the industry. Most of the services that are being offered to the patients, poor people are by the volunteers who come over to serve the needs of the poor people.

Since these volunteers are most of the times students therefore they are not well equipped to serve the needs of the poor people. The financial stability of the company has also been a weakness because the over reliance upon the donations sometimes has affected the performance of the company. Therefore, it can be said that the financial strength for the company with the current system has been a weakness.

Opportunities:

The major opportunity for the MEDLIFE is the access to more services for the poor and needy people. As for now it has been working on education, medicine and development. However, in the future with the current success of the organization, the management can explore more areas also.

For instance, MEDLIFE while serving Lima, Peru can also explore the opportunity of providing shelter services to the poor people. Since Lima Peru is an underdeveloped state, therefore providing shelter should also be a priority for the management of MEDLIFE. Moreover, the management can also explore the opportunity of providing food for the needy people also. By offering more services it would be able to compete with the rivals in the industry. The major focus of MEDLIFE should be to serve the humanity in a more accurate manner.MEDLIFE Case Solution

Threats:

The major threat for MEDLIFE has been the increasing competition. The government supports policies where each NGO has to accustom and align itself with the rules, regulations and policies of the government is a changing task that needs to be confirmed with the help and support of the government............................

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