"Media General and Balanced Scorecard (A)" (UV1135) describes the impetus for and the implementation of the Balanced Scorecard (BSC) in a large, public, multi-media news organization. Case B (UV1137) is a situation where the business unit manager BSC refers to the region, to assess the possible causes of decreased income quarterly. These cases can be used in undergraduate, graduate, and executive education setting to introduce the topic BSC. "Hide
by Mark E. Haskins, Darrell Eakes Source: Darden School of Business 18 pages. Publication Date: June 5, 2008. Prod. #: UV1135-PDF-ENG
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