Meadowlands Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

INTRODUCTION

Two famous developers known as Charlie Sexton and Ted Leonard had come up with an idea to develop a large multifamily site in the north of Washington D.C in Maryland. They have proposed a new model and the arising needs for this new model. This new model was based on new innovative ideas which represented an entirely new community development model. They were now considering whether to develop this new community or not and if they began to develop this project, where would they get the financing required for this project.

PROBLEM STATEMENT

The main issue faced by Charlie Sexton and Ted Leonard was that whether the project would proceed further or not. A number of oppositions arose with regard to the development of this project. Many concerns were raised by the city officials, residents and the planning commission. The main issue now being faced by Leonard and Sexton was how to respond and address the concerns of these parties. Apart from this, another significant issue was also related to raising the financing for the development of this project.

DESCRIPTION OF MEADOWLAND COMMUNITY

The name of the community was Meadowlands where 2695 residential units would be built. This community would act just like a small town of approximately 800 people. Apart from that there would also be elementary school, shopping centers, recreation and child care. Also there would be jogging trail, picnic areas, pocket parks, other parks, bird watching and lakes for fishing. This would be a 352 acre development and the total cost of this project development would be around $60 million. This $60 million would comprise of about $40 million of the acquisition cost and the remaining for the improvement of the site. There were four types of units decided to be developed within this community including townhouses, apartments, condominiums and detached single-family homes.

FEATURES AND CHARACTERISITCS OF PROPOSED COMMUNITY

The new proposed community had many new features. These included:

The streets of the community would be developed in the form of a modified grid pattern and they would be narrower.
In order to promote the factor of neighborliness, townhouses and the single family houses, they would be built near to one another on relatively small lots ranging from 2500 to 9000 SF.
When the houses of those people that have different income levels are built near each other, then it would promote neighborliness and fraternity.
Strict guidelines related to the designs, traditional architecture and public open spaces would also be built. There would be separate garages in the backside of the homes.
The open spaces would be shared and in turn this would prove to be an important element of the community. This would be a complement for the small residential lots with many squares and parks.
Housing of various sizes and costs, and attached and detached housing would be developed in the same areas. This would be a new important concept regarding this new project.
The homes in the community would be constructed with pure types of elements such as shingle with steeply pitched roofs, stone and dark brick.
The garages would be built at the back of the houses and these would connect towards the main roads. These garages would be accessible from the rear alleys.
Most of the houses would also have front porches to promote neighborliness.
The homes that would be built within this community would be of different types such as Shingle style, Victorian and Georgian.
All the important spots such as the offices, schools and the stores would be integrated with one another so that these places are at walking distances from the homes of the people.

These all characteristics would offer different feelings and completely different experiences to the people living in meadowlands. Meadowland is going to be developed in a very special way which will give its residential an urban feeling.

ISSUES FACING THE COMMUNITY DEVELOPMENT PROJECT

Most of the residents of the area where Meadowland is to be developed and the local public officials and the planning commission raised many concerns regarding the development of this community project. The most important issues included................................

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In February 1998, developers Ted Leonard and Charlie Sexton trying to acquire and develop large multi site in Maryland, north of Washington, DC They are trying to gain financing and government approvals for the development of a new product to the market on the basis of "New Urbanism" commandments created by their architect Andres Duany. They have to convince a banker, city officials and local brokers and contractors to their traditional neighborhood development plan is socially and economically viable. "Hide
by Arthur I Segel, William J. Poorvu Source: Harvard Business School 20 pages. Publication Date: February 2, 1998. Prod. #: 898074-PDF-ENG