The Last Frontier: Market Creation in Conflict Zones Deep Rural Areas and Urban Slums Harvard Case Solution & Analysis

When working in war zones, urban slums, and deep rural areas, companies have been able not only to achieve growth and profit, but also can improve economic and social conditions of the poor areas. However, a company can operate in areas with unstable security, poor infrastructure, little or no formal legal framework in place? To do this successfully, companies need to move beyond transactional unions or legal business partnership with local partners. Instead, they need to develop community buy-in and long-term personal relationships based on trust with the "unorthodox" residents, those offering security and protection, not technology, and business assets. This deep social inclusion is not free. To prevent its failure to succeed, companies need to nurture and grow their local partners for their specific needs. "Hide
by Jamie Anderson, Constantinos C. Markides, Martin Kupp Source: California Management Review 24 pages. Publication Date: Aug 01, 2010. Prod. #: CMR462-PDF-ENG

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The Last Frontier: Market Creation in Conflict Zones Deep Rural Areas and Urban Slums

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