In 2008, three Blue Man Group co-founders face the prospect of losing not only a business but a way of life they have built together. The case follows the story of Chris Wink, Matt Goldman, Phil Stanton, as they pursue their creative passions, and to build a Blue Man Group from the street performers empire performance arts with a global brand. History has a personal and professional dimension to it, including the launch of Blue School, to provide for their children and other people with the kind of education they would they were. The immediate challenge is to find a way to survive major economic downturn. The case is complemented by video (HBS. No. 810-704), with co-founder comments, as well as extensive live footage performances Blue Man and the Blue School. "Hide
by Bhaskar Chakravorti, Janet Kraus, Shirley M. Spence Source: HBS 25 pages. Publication Date: June 21, 2010. Prod. #: 810108-PDF-ENG
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