Maruti Suzuki India Limited: Marketing Harvard Case Solution & Analysis

Maruti Suzuki India Limited, India's largest car manufacturer as well as the sole company in that nation to have crossed the 10 million sales mark, was fighting with labour difficulties in one of its manufacturing units. As a consequence, it was rapidly losing its market share to competitors and its position as market leader was at stake.

The strike not only damaged property in the plant and caused one death and hundreds of injuries, it also greatly prejudiced sales and market share as clients and dealers dealt with the negative publicity and also the lack of creation that resulted in long wait times for the business most popular versions. The corporation must come up with a policy to take care of its susceptibility in light of creation reductions, demanding customers, disgruntled dealers and charged-up adversaries.

PUBLICATION DATE: February 06, 2013 PRODUCT #: W13012-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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