The 21st century has brought both opportunities and challenges in our international, boundary-less world. Notably, supervisors face a dynamic and surroundings that is international that is interconnected. As such, 21st century supervisors should take into account the many opportunities and threats that Web 2.0, social media, and creative consumers current and the resulting individual shifts in loci of action, power, and worth. We propose five axioms to help managers understand this new dispensation:
(1) social media are always a function of the technology, culture, and authorities of a particular nation or circumstance; (2) local occasions barely remain local; (3) international occasions will probably be (re)interpreted locally; (4) creative consumers' actions and creations are also determined by technology, culture, and government; and (5) technology is historically reliant. To enforce this managerial recommendation, marketers must actually employ customers, embrace technology, limit the ability of bureaucracy, train and invest in their workers, and inform senior management about the chances of the latest social media.
PUBLICATION DATE: May 15, 2012 PRODUCT #: BH477-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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