Marissa Mayer at Google Harvard Case Solution & Analysis

Marissa Mayer has been suggested to think relating factors which were influencing the capability to innovate and adjust its strategy so the organization could stay one of the world's leading leaders in technology of Google. In a business (and at a firm) that was transforming and growing exponentially, it would be difficult to pinpoint specific variants and trends.

But Mayer knew that one component critical to the ongoing success of Google would be its ability to recruit the top talent available and nurture an environment that will encourage that talent to generate the very best ideas. As Mayer contemplated the best way to ensure this, she considered that girls now represented only a tiny fraction of the engineers of Google, implying a neglected opportunity.

PUBLICATION DATE: August 02, 2012 PRODUCT #: UV6474-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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