Marimekko Harvard Case Solution & Analysis

Kirsty Paakkanen achieved celebrity status in Finland for its mysterious guide of the Finnish company Marimekko design. Buying a company in a state close to bankruptcy in 1991, Paakkanen adopted a number of measures to restore profitability and to realize growth. In 2006, sales of 64 million euros (of which 80% are from Finland) and a net profit of 8.4 million euros. Over the past few years, Paakkanen and her team focused on the development of international sales. The company recently opened a concept store owned by foreign partners in Japan, the United Arab Emirates, Iceland, Sweden and the United States. In light of the international expansion, Paakkanen wondering if any changes in Marimekko personnel policy and / or organizational structures are necessary. "Hide
by Alison Konrad, Jordan Mitchell Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: January 25, 2007. Prod. #: 906C14-PDF-ENG

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