Cartridge World: The Master Franchise Opportunity Harvard Case Solution & Analysis

Entrepreneur received additional information about the world cartridge franchise concept - shop focused on refilling printer cartridges. The idea of ​​Cartridge World began in Australia in 1988 and has grown to nearly 200 locations in Australia, New Zealand and the UK. The entrepreneur has to look at the market opportunities in Canada and decide whether it should apply to the master of the country franchise, a franchise, or to abandon the concept as a whole. Assesses the franchise concept is based on market opportunities and franchise contract. "Hide
by Stewart Thornhill, Ken, Mark, Jordan Mitchell Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: April 28, 2006. Prod. #: 905M71-PDF-ENG

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Cartridge World: The Master Franchise Opportunity

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