MANKIND PHARMA LTD: REINVENTING THE GROWTH STRATEGIES Case Solution
Indian Pharmaceutical Market is anticipated to touch USD55 billion by 2020 as versus the present size of USD18 billion, therefore emerging as the 6th biggest pharmaceutical market worldwide by outright size. The business broke all recognized guidelines of doing organisation in the Indian Pharmaceutical service by carrying out strategies which were never ever utilized previously in the pharmaceutical market. The case records the amazing increase of a fantastic Indian pharmaceutical business which is now ranked 5th in the congested Indian pharmaceutical market.
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