GreenWood Resources Inc., a bio resource engineer, despite having a vision of social responsibility and pursuit of environmental stewardship, had struggled in early years of its formation to gain a significant investment funds. GreenWood was led to the formation in 1998 by Jeff Nuss and until 2007-2008 the company lagged the investment as compared to its rivals.
The company had a focus on high productivity and expansion of business, GreenWood was a Portland, Oregon, USA-based investment and assets management Company. In its early period the company had serious lacking in funds but after that it had succeeded to build its resources, people and business networks for a successful enterprise.
The company started its operation in China with only a fraction of the funds where the Jeff also succeeded to manage a private equity fund of $175 million with the cooperation of timber investment community so that the company could acquire a large plantation in Oregon. This initiative proved to be a key decision for the company that made the GreenWood a visible player in the industry. The company facilitated its securing an additional commitment of $200 million of capital to use in China.
The investment screening process in China turned out to be complex for GreenWood because of the cultural difference and differences in business approaches. Jeff and his team were determining the favorable and unfavorable factors for two potential projects in June 2010.
While choosing the project, the company has to assure that the selected project must be aligned with its objectives of social responsibility, economic performance and environmental stewardship. Moreover, with the selection of appropriate project the company would have to show progress to its major investor Oriental Timber Fund Ltd. Now it would be a critical decision for Jeff and his team to select the most lucrative and related project.
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