MAN B & W Diesel (MBD), a subsidiary of MAN AG, become very successful, with his large two-stroke diesel engines produced under license in Asia. Success has led him to the position of world leader in marine propulsion, with a global market varies between 70 and 80 percent. Relations between MBD and licensees was typical of both sides, using each other's competencies. It was important to MBD access to new knowledge in order to optimize the production of products from licensees. In addition, the licensee to use the access to the development of specifications of engines, as well as the expertise and services of MBD. Despite the success of MBD with the license business model over the last years, recent events have caused some concern about long-term model of sustainability and feasibility. Thus, the main challenge facing the MBD in how the future and possibly adjust their business models to provide greater control of critical knowledge and licensees without compromising performance and profitable relationship with the licensee. "Hide
by Torben Pedersen, Jacob Pyndt Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: July 20, 2009. Prod. #: 909M30-PDF-ENG
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