Making Waves in Rural Kenya Harvard Case Solution & Analysis

The programmers of a simple, inexpensive, locally produced rain water harvesting system handle the social marketing issues in the undeveloped marketplace of rural Kenya. The benefits of the product are apparent but the poverty levels and entrenched conventions create important and unique marketing challenges.

Making Waves in Rural Kenya Case Study Solution

PUBLICATION DATE: July 21, 2009 PRODUCT #: 909A15-PDF-ENG

This is just an excerpt. This case is aboutĀ GLOBAL BUSINESS

Making Waves in Rural Kenya Case Solution Other Similar Case Solutions like

Making Waves in Rural Kenya

Share This