Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor Harvard Case Solution & Analysis

Mahindra & Mahindra: Marketing a Low-Priced Mini-Tractor Case Solution

While the circumstance showed high capacity, offering caterpillars in this section was demanding due to reduced item awareness, minimal access to details, and low funds amongst target clients. With such an item in its portfolio, the way must Mahindra & Mahindra Limited advertise the Yuvraj 215 NXT amongst limited and little farmers? Rakhi Thakur is associated with SP Jain Institute of Management & Research.

It made 5 various tractor brand names in the residential market, consisting of a brand name of mini-tractor, the Yuvraj 215 NXT. Such planters formed more than 70 per cent of the cultivating population, the infiltration of caterpillars in this sector was the least expensive.

PUBLICATION DATE: August 02, 2016

This is just an excerpt. This case is about SALES & MARKETING

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