Madison Avenue: Digital Media Services (A) Harvard Case Solution & Analysis

Introduces a "new economy" companies, Madison Avenue, facing problems of mega-success. In the two years since its founding, the company's revenue has grown from zero to nearly $ 30 million, the number swelled to run a handful to more than 200, and the customer base has gone from one to ten. In the short life of the company, managers on Madison Avenue have already tried the four organizational forms to more effectively and efficiently meet the needs of its customers. Despite intensive, ongoing efforts to find appropriate forms of organization, staff struggle to keep up with the ever-increasing demands. Ted Samson, implementation engineer at Madison Avenue and reservist in the Marine Corps, expressed disappointment in a collective e-mail to your boss. The case contains the history of Madison Avenue, from its inception as a result of the efforts of a happy family business in online advertising and software development experience in advertising and web development company business model. Gives a detailed explanation of internal processes by which Madison Avenue creates, implements and optimizes online advertising campaigns for its customers. The case asks students to analyze how Madison Avenue is now doing its job, and then to develop a "target conditions" - based on an analysis of the "current state" - about how Madison Avenue internal processes can be recycled in order to increase The quality of its advertising campaigns, at a lower cost with shorter lead times and greater flexibility in responding to customer needs. "Hide
by Steven J. Spear, Jeremy B. Dunn Source: Harvard Business School 23 pages. Publication Date: July 19, 2000. Prod. #: 601020-PDF-ENG

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