Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare Harvard Case Solution & Analysis

Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare Case Solution

Michael Butler, the WW head of the shop desires to take advantage of Parag's information sciences group to assist him target the ideal workstation potential customers that go to the shop. An organisation discussion in between Michael and Parag is followed by a technical conversation in between Ravi, the information researcher and Parag.

The following are the essential concerns that Ravi looks for to respond to: -Cross-validation and examination in the context of substantial imbalance in the information -Function choice methods -Interacting internal outcomes such as lift curves back to the service -Various modeling methods that can be followed -Analyzing the outcomes for service choice making.

This is just an excerpt. This case is about  SALES & MARKETING

PUBLICATION DATE: March 01, 2017

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Machine Learning Algorithms to Drive CRM in the Online E-Commerce Site at VMWare

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