A Mexican appliance maker, MABE, has developed rapidly after selling almost half its position to a big multinational company in the early 1990s. The producer was then able to dominate the Mexican appliances market and venture into other Latin American nations.
Mabe Learning to be a Multinational Case Study Solution
Just before the 2008 financial crisis, the manufacturing company entered the Russian market and formed a joint venture with a Spanish business, but it was unsuccessful. The manufacturer confronted with several dilemmas: Should it relinquish its Spanish partner to the Russian joint venture and refocus on other emerging markets? Should a local manufacturer is acquired by it? Should it stay as it was?
Writers Jose Luis Rivas is associated with ITAM-Santa Teresa Campus and Luis Arciniega is connected with ITAM- Rio Hondo Campus.
PUBLICATION DATE: April 05, 2013 PRODUCT #: W13095-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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