Mabe: Learning to be a Multinational Harvard Case Solution & Analysis

A Mexican appliance maker, MABE, has developed rapidly after selling almost half its position to a big multinational company in the early 1990s. The producer was then able to dominate the Mexican appliances market and venture into other Latin American nations.

Mabe Learning to be a Multinational Case Study Solution

Just before the 2008 financial crisis, the manufacturing company entered the Russian market and formed a joint venture with a Spanish business, but it was unsuccessful. The manufacturer confronted with several dilemmas: Should it relinquish its Spanish partner to the Russian joint venture and refocus on other emerging markets? Should a local manufacturer is acquired by it? Should it stay as it was?

Writers Jose Luis Rivas is associated with ITAM-Santa Teresa Campus and Luis Arciniega is connected with ITAM- Rio Hondo Campus. 

PUBLICATION DATE: April 05, 2013 PRODUCT #: W13095-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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