LIVESTRONG: Cycling Around Lance Armstrong Harvard Case Solution & Analysis

In early 2013, the continuing controversy involving cyclist Lance Armstrong's use of performance-enhancing drugs was taking its toll on the nonprofit LIVESTRONG Foundation, which Armstrong himself had discovered earlier subsequent to being diagnosed with cancer. Armstrong was going to appear on a television interview where he would acknowledge to doping, and had been stripped of his titles, including six Tour de France medals.

LIVESTRONG’s CEO Doug Ulman along with his leadership team needed to learn the best way to match the erosion of financial support: a continuing drain on the organization's time and energy, adverse publicity, media examination, and also the many diverse challenges that now dealt with the organization. The organization had helped hundreds of a huge number of cancer survivors through the years and Ulman and the others needed to make sure that LIVESTRONG remained viable and powerful.

PUBLICATION DATE: March 22, 2013 PRODUCT #: UV6785-HCB-ENG

This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT

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