On March 27, 2014, the brand new chief executive officer of Lululemon Athletica Inc., headquartered in Vancouver, British Columbia, has only announced the previous year's level fourth quarter results.
lululemon case solution
These unimpressive financial figures have amplified the requirement to handle the business's damaged reputation. In the year 2013, the apparel brand confronted a public relations complaints and a product recall by its founder after botched apology and a controversial interview, together with the resignation of most of the key executive employees.
Lululemon Athletica Inc. – Moving Forward With Humility Case Study Solution
A communications strategy must be formulated to repair the reputation of the company's and recover the trust of both customers and investors.
PUBLICATION DATE: July 30, 2014 PRODUCT #: W14320-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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