Lulu.com Harvard Case Solution & Analysis

Lulu.com is an e-commerce company that distributes content for the authors of books, video producers, calendar designers and other creators of intellectual property, which can be captured in digital formats. At this time, Lulu.com developed a successful niche in the print-on-demand books in the United States. However, the vision of its founder, much more. President faces a strategic dilemma expansion proposals Lulu.com »to the product or to focus on the internal operations within the next six to 12 months." Hide
by Darren Meister, Yinglei Wang Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: August 28, 2006. Prod. #: 906E16-PDF-ENG

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