Lobbying for Love Southwest Airlines and the Wright Amendment Harvard Case Solution & Analysis

In autumn 2004, some interesting news from Love Field, Texas, headquarters of Southwest Airlines. Delta Airlines, one of the major competitors in North America, announced that it will be significantly reduced service from nearby Dallas / Fort Worth International (DFW) airport, reducing the number of daily flights from 250 to just 21. Gary Kelly, Southwest newly minted CEO, thought that seemed to be a golden opportunity. Southwest as the best company to make a withdrawal of Delta? As seen Kelly, Southwest had few options to pursue new business opportunities. The first was to serve Delta canceled routes from Love Field. The second possibility is to encourage members of Congress to repeal the Wright, who limited supply Southwest flight out of Love Field. An alternative to the struggle for repeal of the Wright was for Southwest to lease 18 gates, Delta moved to DFW. Kelly carefully consider your options. Whether now is the time to call him a lobbyist? "Hide
by Felix Oberholzer-Gee, Dennis Yao, Libby Cantrill, Patricia Wu Source: Harvard Business School 10 pages. Publication Date: January 30, 2007. Prod. #: 707470-PDF-ENG

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Lobbying for Love Southwest Airlines and the Wright Amendment

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