Blue Ocean strategy scenario provides a set of interactive scripts that are designed to deepen participants' understanding of the principles of blue ocean strategy implementation. Using the five scenarios the participants work in teams as they learn to apply key concepts tipping point leadership and fair process. Five (health insurance, manufacturing, government, banking and politics) show how the principles of blue ocean strategy applied at various organizational levels to overcome four major impediments (cognitive, resource, motivational and political). "Hide
by W. Chan Kim, Renee Mauborgne, Katrina Ling Source: Insead 7 pages. Publication Date: 01 Oct 2008. Prod. #: BOS001-PDF-ENG
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