Lion Nathan and the Chinese Beer Industry Case Solution
Numerous global brewers considered entering the Chinese beer market, using various strategies that differed in the usage of alliances, market and geographical section selections, importing versus acquisitions versus Greenfield site development, local production, marketing mix, and more.
This case describes the strategies adopted by several top participants and business and the Chinese beer market. Can be used to analyze alternative strategies for entering nation that is emergent, consumer goods markets. May also be used to analyze how standard "five-powers" business and competitor analysis must be accommodated to take care of emerging economies with ill-functioning markets, poor infrastructure, exceptionally altering policies of the government as well as weak legal systems.
This is just an excerpt. This case is about STRATEGY & EXECUTION
PUBLICATION DATE: July 07, 1998
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