Strategy solutions changed. Is not carefully conducted analysis of the industry, or a deliberate strategic plan guarantee success. Speed matters. The strategy, which takes too much time to formulate, at least as ineffective as the wrong strategy. But as the decision-makers, to make quick but high quality, strategic choice? This article describes the powerful tactics that fast decision makers use. They maintain constant monitoring of real-time operating information and rely on a quick, comparative analysis to speed cognitive processing. They are the approaches to conflict resolution that are fast and yet maintain the cohesion of the group. Finally, their dependence on private advice from experienced consultants and integration with other solutions, strengthen their confidence to decide quickly in big bets and high uncertainty. "Hide
by Kathleen M. Eisenhardt Source: California Management Review 16 pages. Publication Date: April 1, 1990. Prod. #: CMR025-PDF-ENG
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