La Nacion Newspaper and the Red Solidaria Harvard Case Solution & Analysis

La Nacion was one of the oldest and most prestigious newspapers in Argentina. Red Solidaria (Solidarity Network) was a voluntary organization founded in 1995, has succeeded in using the media to raise funds for a variety of institutions and individuals who need expensive medical treatment abroad. Describes the relationship of news reporting, traditionally respond to public welfare and social issues, and volunteer organizations that have developed new mechanisms to inform the community to respond to the immediate family or individual needs. The founder of Red Solidaria gradually built with different sectors in La Nacion develop some news "products", which eventually led to the joint venture: solidarity ads on the back of the classified section of the newspaper ads. NGOs have used new ad asking for donations, and individuals have used them to offer volunteer work. "Hide
by Gabriel Berger, Mario Roitter, Cecilia Rena Source: Social Enterprise Knowledge Network 28 pages. Publication Date: July 24, 2003. Prod. #: SKE012-PDF-ENG

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