Knight the King: The Founding of Nike Harvard Case Solution & Analysis

It took Phil Knight sixteen long years to build Nike's number one sports-shoe company in the country. When Knight was conceived of the project MBA class, Adidas had more than 80% of the market, but the Knights were marketing approach revolutionized the industry, the company has developed several innovative footwear technology, and the brand Nike, has become one of the most recognizable in the world. In 1980, the same year Nike Adidas knocked from his throne, Nike went public and Knight, the founder, CEO, still owns nearly half of the company. He led the company through a dramatic change, as it has evolved from a scrappy startup to a large public company. However, now, almost half a decade later, the knight had just received the news that Nike was himself dethroned by Reebok, an upstart competitor. Knight locked himself in his room, facing the wall, and sat there, weak and sick and devastated for a few hours. "Hide
by Noam Wasserman, Kyle Anderson Source: Harvard Business School 22 pages. Publication Date: January 2, 2010. Prod. #: 810077-PDF-ENG

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