Describes the acquisition, Philip Morris "to General Foods in 1985 and Kraft, Inc in 1989, focusing on integration and Kraft General Foods, which forms a $ 30 billion food subsidiary. Details the steps necessary to combine these two major companies, emphasizing managerial, organizational, administrative and policy issues generated by the integration of Kraft and General Foods. «Hide
by David J. Collis, Toby Stuart Source: Harvard Business School 22 pages. Publication Date: March 21, 1991. Prod. # : 391139-PDF-ENG
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