Kids Market Consulting Harvard Case Solution & Analysis

Kids Market Consulting Case Solution

Kids Market Consulting is a company that researches the market related to kids, tweens, and teen’s segment. Its founder is facing increasing competition and slowing sales and is investigating the future strategic direction of the business. In particular, she determine how aggressively to pursue expansion and must formulate the best strategy for shielding the niche market.

In addition, Kids Market Consulting is part of her business associate's group of marketing firms. Any changes the creator chooses has to respect this relationship, restricting her choices. The overarching corporate aim for the company would be to defend the market from bigger companies that desire to increase their share of the market research sector.

PUBLICATION DATE: October 14, 2004 PRODUCT #: 904M65-PDF-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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