IMD-3-2018 © 2008
Sjoblom, Leif; Karugu, Winifred; Schuepbach, Lisa
This produces dry spells and a space in the market when an agreement comes to an end. And Wanjohi's cravings has actually grown - he is thinking about broadening into neighbouring nations such as Uganda and Tanzania, and developing and promoting his own items.
KasKazi Network Ltd – Distributing To The Bottom Of The Pyramid (C) Case Study Solution
Knowing goals: The case series would be appropriate for a core marketing course (handling the marketplace obstacle, and distribution and retail problems in Africa), a course on supply chain (distribution problems in Africa), an entrepreneurship course (handling company development techniques) or a basic management course. In all these courses, the case series can be utilized to show the obstacle and intricacy of reaching low earnings consumers in establishing nations.
Subjects: Africa; Kenya; Entrepreneurship; Distribution and retail; Supply chain
Settings: Kenya; Retail; 200 employees; 2000-2008
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