Kameda Seika: Cracking The U.S. Market Case Study Analysis
Disadvantages
In order to maintain its competitive edge, social media marketing has to undergo continuous audits and adjustments. Because of unfavourable comments and criticism, the results of social media marketing might potentially take a turn for the worst at some points.
Product Placement
It is possible that the Kameda brand will be able to catch up to its competitors with the assistance of this advertising, and the company also has the option of marketing their products via product placement. The increased availability of the product with other brands that are already established increases the likelihood that it will be bought. The fact that everyone is competing on an equal playing field has the effect of reducing how intense the competition is. Customers will be aware of this positioning, and as a consequence, they will have a perception of the brand that is considerably more favorable. A disadvantage, on the other hand, is the high expenditure that it places on the business. Despite this, it is clear that the benefits far exceed any possible drawbacks.
Advantages
If Kameda chooses this path, it will be much simpler for the firm to attract consumers, and those customers will have a more favorable opinion of the company as a whole when they realize that the company’s goods will be shown alongside those of other, more well-known companies. As a direct consequence of this, Kameda will have a greater likelihood of getting its product chosen. The employee will be exposed to marketing in a manner that is analogous to that which is experienced by customers when a product is physically presented to them. When our product is presented alongside that of a competitor, it will lower the amount of competition between us while providing customers with an equivalent level of information.
Disadvantages
Because the placement option is priced a little bit more than is typical, the corporation will be responsible for some unanticipated charges. In spite of this, it acts as the route for promotional purposes.
Recommendations
The capacity of the company to handle the health issues of its clients is going to be critical to the company’s ability to maintain its dominant position in the industry. It is impossible to exaggerate the significance of the criteria that the customer has for the company. In order to satisfy the requirements of their clientele, Kameda must provide gluten-free and oat-based products. This is done with the understanding that their clients are concerned about their health. The company need to focus the majority of its marketing efforts on increasing consumers’ familiarity with these goods largely via the use of social media, in addition to media influencers and public figures. These prominent individuals are perfect candidates to advocate for Kameda’s goods and promote sales growth because of the influence they have in the business world and the vast fan following they have built up. In the little amount of time that is still available, those in positions of leadership need to settle on one of these realistic options.
In addition to this, the expansion of the company’s activities into the United States would not result in any financial gain for the first few years of the venture. This is due to the fact that Quaker Oats now has such a significant part of the glutton-free product market in the United States at this point in time that any effort to compete would be pointless. As a result of this, people do not pay as much attention to Kameda’s products as they otherwise would due to the fact that there are already so many powerful rivals in the market. If the company wants to grow its visibility in the US market, it may either participate in product placement or social media marketing. Both of these strategies have their advantages.
Following much deliberation, it was concluded that the firm would benefit most from engaging in marketing activities through social media. It is a fast and inexpensive method of marketing the goods of the firm, and it will pay off in the form of increasing sales over time.
During the first few years of the company’s existence, there is no compelling reason for kameda to expand the scope of its activities in the United States of America and America. This is due to the fact that in the United States, a business known as Quaker Oats is effectively functioning and offering gluten-free choices to its clients. This is the reason why this is the case. Because of this, there is a plethora of gluten-free choices available in the United States. As a direct consequence of this, Kameda’s items donot create much of a stir in the market. In order to affect public opinion in the United States in favor of the kameda brand, officials from the company may resort to marketing strategies such as product placement and social media marketing.
After considering these two choices, it was recommended that the company implement the social media marketing strategy because it is the option that would save the company the most time and money, as well as because it would assist the company in increasing sales on a more consistent basis than the other strategy.
Conclusion
In view of the growing worries and expectations of consumers, Kameda has no choice but to priorities the customers’ health above all else. It would be beneficial for Kameda to develop into the market for gluten-free oat products. Additionally, baking or frying the crackers is not an option; rather, they must be air-fried. In its efforts to advertise these items through social media, the corporation could find it beneficial to use well-known individuals as spokesmen for these products. Because there are so many people who are interested in what these celebrities have to say, using this approach might result in a boost in sales for the company. It is conceivable for management to make these decisions work with the resources they currently have available to them at this time......................
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