Kaboom! is a nonprofit organization developing the site in partnership with corporations and communities. It has grown since 1995, the national organizations that are built 338 playgrounds in partnership with more than 40 companies. This case deals with the nature of strategic alliances with companies and puts the choice to switch strategies. These include emphasizing promotion and education and enabling communities to build the site yourself. Further complicating the strategy of growing competition from non-profit and non-profit organizations engaged in the development area. "Hide
by James E. Austin, Jose Miguel Porraz Source: Harvard Business School 27 pages. Publication Date: September 19, 2002. Prod. #: 303025-PDF-ENG