Jan Carlzon: CEO at SAS (A), Spanish Version Case Solution
This short article explains Jan Carlzon's movements on assuming the CEO's commitment at SAS inside a time frame of firm and economical issue. After detailing Carlzon's expansion as a manager, it focuses on the technique which he developed, then connected a stone motivating and clear tactical goal to happen to be "the world's finest business owner's airline firm."
This short article occurred after an incredible turn-around, service concerns re-emerge, and the circumstances concludes with Carlzon doubting if his "2nd upsurge" can use the same motivation where he got on his initial wave. Highlights the stamina of a apparent and well-communicated tactical purpose (tactical intent), nevertheless similarly checks out concerns and restrictions that can take place. Especially, focuses on the common concern of motivating middle managers who generally feel helpless by trimming edge approval.
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
PUBLICATION DATE: May 19, 1992
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