Ivey Case Solutions

BLES Biochemicals Inc, research and development company that specializes in natural surfactants. After many years of trying, the president finally got permission for a single product company, BLES, which is used for premature infants suffering from respiratory distress syndrome – without it, they may die. The company was able to sell the product in advance […]

Atlanta Symphony Orchestra, conducted by its newly appointed director of the music performed by the rarely heard songs. Musical performance was, apparently, great. Although most in the audience greeted the performance, some ran out of the concert hall. These audiences were largely reacting to high-tech mixed media show by a famous artist, who accompanied the […]

Forestry Council of British Columbia launched a program of market development to create new opportunities for Canadian wood products in China. Several members of the organization must decide whether to participate in this program or to continue this market alone. “Hide by Paul Beamish, Jing’An Tan Source: Richard Ivey School of Business Foundation 12 pages. […]

Ford Canada is a division of Ford Motor Co – one of the “Big Three” automakers in North America. Brand Manager Windstar was concerned that it is the only brand in the category of minivans will not meet its annual sales. Since the launch of Windstar early 1990s, he became one of the largest selling […]

Vincor International, Inc was Canada’s largest wine company and the fourth largest in North America in 2002. The company decided to internationalize and, as a first step, entered the United States through two acquisitions. CEO said that among the top 10 wineries in the world, Vincor need to look outside the region. To this end, […]