Ford Canada is a division of Ford Motor Co - one of the "Big Three" automakers in North America. Brand Manager Windstar was concerned that it is the only brand in the category of minivans will not meet its annual sales. Since the launch of Windstar early 1990s, he became one of the largest selling car brand in Canada and has been synonymous with security and family trips. Over the past few years, the popularity of purchase decreased Windstar minivans from the competitive market, the recession, quality problems, and several products recalls. Brand Manager to create advertising strategies that will support the sales and profitability of the Windstar and try to maintain the image of the brand. "Hide
by Robert J. Fischer, David J. Sharpe, Satish Jha Source: Richard Ivey School of Business Foundation 25 pages. Publication Date: December 2, 2003. Prod. # 903A05-PDF-ENG
Related Case Solutions & Analyses:
Hospitality Services – The University of Western Ontario
What Are We Pouring in Our Morning Cereal (B)
London Youth Symphony
Arla and MD Foods–The Merger Decision (A)
Staffing Wal-Mart Stores Inc. (B)
McDonalds and the McCafe Coffee Initiative
Hewlett-Packard in 2001
Target Systems: Challenges and Opportunities in the Electronic Health Information System Arena
Kreative Kasuals Inc.
Kraft Foods: The Coffee Pod Launch (A)
