ITC e-Choupal (B): Revolutionizing Agriculture in India by Propagating Technology Harvard Case Solution & Analysis

ITC e-Choupal (B): Revolutionizing Agriculture in India by Propagating Technology  Case Solution

Abstract:

e-Choupal, an effort of ITC Ltd. released in 2000, endeavours to put computer systems with web connection in towns in rural India. 'Choupal' is Hindi for 'collecting location': the computer system center serves to bring villagers together for exchange of info and as an e-commerce center. The main goal of the task is to bring effectiveness to ITC's procurement procedure, a crucial by-product is the empowerment of farmers in locations where e-choupals are developed.

 

Understand how the e-Choupal effort advantages farmers as well as ITC. Dispute whether ITC could utilize on e-Choupal's success to go into fields such as enhancing education and health care in rural India-- is the design replicable in other social effect settings?

This is just an excerpt. This case is about  Economics & Finance

published: 28 Oct 2016

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