IMD-5-0699 © 2006
Turpin, Dominique; Leleux, Benoit F.
Paddi Rice; the President of Executive Search Dating Incorporation (ESD); a dating service firm; must establish how to deal with with new contention; whether or not to lengthen his first customer base to hasten boost; what infrastructure tools to use in order to reach more potential customers and how he could successfully transfer his business model outside of Vancouver and Canada.
Subjects: Services; Marketing communications; International expansion; Franchising
Settings: Canada; Services; Small and medium sized; 2005
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