IR Microsystems (A): June 2002 Harvard Case Solution & Analysis

IMD-3-1730 © 2006
Leleux, Benoit F

IR Microsystems established a distinct innovation to produce a detector range for infrared light that might be utilized - as soon as incorporated in a spectrometer - in a number of commercial sectors; most especially for composition analysis of liquids and gases. The resistance to brand-new innovation was high; the market extremely conservative; and market financial investments in brand-new innovation after the year 2000 were down.

The USP of IRM's innovation was its capability to determine a complete infrared spectrum at a low expense. Knowing goal: Market entry in high innovation fields; handling the early stages of development.

Subjects: Technology development; Market positioning; Startup; Entrepreneurship; Growth management; Market entry; OEM; Subcontracting; Infra-red technologies; Spectrometry
Settings: Switzerland; Europe; High Technology Instrumentation; Spectrometers; 6; 2002.

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