Intellectual property rights are a major source of wealth in today's global economy, and continue to grow in strategic importance. For managers and entrepreneurs to take advantage of the strategic options that offer IP-addresses, it would be useful to be well-versed in the unique aspects of these legal rights regimes. Provides a comprehensive and easy to understand overview of IP rights regimes, consisting of trade secrets, patents, copyrights, trade dress, and trademarks. "Hide
by James J. Conley, David M. Orozco 40 pages. Publication Date: January 1, 2005. Prod. #: KEL140-PDF-ENG
Related Case Solutions & Analyses:
Jack Hughes Founder and Chairman of TopCoder In-Class Comments 04082011 Video
Should You Have a Global Strategy
GTSI Corporation: Mission Impossible (B)
Food Security and The Church of Jesus Christ of Latter-day Saints
Silic (B): Choosing Cost or Fair Value on Adoption of IFRS
Best Buy Co. Inc.
BMW: Currency Hedging 2007
Oil Refining in China
Ocean & Oil Holdings and the Leveraged Buyout of Agip Nigeria (B)
MGM Mirages Bid for Mandalay Resort Group (B): Communicating During the Merger Process
