INTEL and the Launch of WiMAX Wireless Broadband Technology in 2008 Case Solution
Abstract:
The case deals with the fight in between the 2 4G wireless innovations, LTE, which has broad assistance in the telecom market, and WiMax, sponsored by a consortium headed by Intel. It explains how Intel effectively led the intro of WiFi to introduce its Centrino processor and how it looked for to duplicate the very same technique with WiMax to release the Centrino 2.
Pedagogical Goals:
The case permits a conversation of technology merging, in this case in between 2 wireless innovations, one sponsored by the telecom market, the other by the computer system market. It shows the techniques and techniques for introducing brand-new innovations that impact 2 competitng supply chains, and the value of power (unions) in the supply chain to promote technology adoption. It likewise well shows the technique of vertical combination to obstruct or boost technology adoption.
This is just an excerpt. This case is about Strategy
published: 23 Feb 2011
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