Innovation at 3M Corp. (A) Case Solution
Describes how 3M Corp. introduces and learns new and innovative methodology of the study is called the user to understand the future needs of customers and the market. A team from the Medical-Surgical Division 3M markets is leading methodology users in the surgical infection control and opens not only new product concept, but also a very promising new business strategy. Focused on: (1) 3M approach to managing the needs of innovation and understanding of the market, (2) an in-depth description of the lead user method and its potential application to the medical business, and (3) the management problems of introducing new techniques in a successful organization. "Hide
by Stefan Thomke, Ashok Nimgade Source: HBS Premier Case Collection 23 pages. Publication Date: August 28, 1998. Prod. #: 699012-PDF-ENG
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