Information Orientation: People Technology and the Bottom Line Harvard Case Solution & Analysis

Excellence in investing in the deployment and it is not sufficient to achieve superior business performance: companies must also succeed in collecting, collating and storing information, and to receive his people to embrace the right behaviors and values ​​for working with information. The authors present the results of two-and-a-half year international research project conducted by the Institute for Management Development. They show that the top managers see strong IT experience, good information management and good behavior information as components of a high-level idea - information orientation "or IO - which measures the company's ability to manage and use information effectively IO as a predictor .. business performance of principles: Focus your best IT resources, what makes you distinctive, actively manage all phases of the life cycle of information, to develop clear, focused view of information needed to run the business and do not compromise the integrity of the information. "Hide
by Donald A. Marchand, William J. Kettinger, John D. Rollins Source: MIT Sloan Management Review 14 pages. Publication Date: July 1, 2000. Prod. #: SMR050-PDF-ENG

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