In 2007, the leadership of Indesit Company is focused on long-term corporate strategy. After 3 years, the company became the number two producer of household appliances in Europe. Do they have to invest more to be number one, or they have to focus on the world market, and if so, in what part of the world? Subordinate to the question of how to manage their multiple brands. Should they be consolidated? This case has extensive data on world markets.
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by Joseph L. Bower Source: Harvard Business School 29 pages. Publication Date: February 19, 2008. Prod. #: 308071-PDF-ENG
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