It looks like two classmates MBA, who are considering starting their own new venture. Discusses the process of identifying and countering both attractive and disturbing aspects of the uncertainty involved in the launch. Allows for the development and discussion of alternative strategies to deal with the risks. Gives students the opportunity to choose the way to defend their decision to define their assumptions and how they experience them, and to indicate what they would do if their assumptions prove to be false. "Hide
by Mark Rice Source: Babson College 21 pages. Publication Date: January 1, 2003. Prod. #: BAB111-PDF-ENG
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