InnoCentive.com allows clients to connect to the internal and external networks solver for various business issues. In 2008, launched InnoCentive "InnoCentive @ Work" (LC @ W), which recognized the reluctance customers to share problems and solutions with an external network. Instead, IC @ W, will enable customers to promote open collaboration among its own staff. IC @ W has become the fastest growing product in the portfolio InnoCentive website. In 2010, InnoCentive added: "The project team rooms," which allowed a small group of community InnoCentive Solvers openly add posts and discussion threads, agreeing to confidentiality requirements and IP-transfer client. The case raises questions about how the concept of the team room can be improved, and how clients could be convinced of its benefits. "Hide
by Karim R. Lakhani, Eric Lonstein Source: Harvard Business School 3 pages. Publication Date: August 17, 2011. Prod. #: 612026-PDF-ENG
INNOCENTIVE.COM (B) Case solution _ Analysis- TheC(1)
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